Working with us

There are no exact rules to branding, and guidelines shouldn’t be a straight jacket, they are a guide, we are a creative agency after all. This article provides a general overview to working and managing larger branding projects, whilst offering a few general pointers to working with us at Twosevenzero.

Ideas, research and preparation
are key

Once you have your product and/or service you will need to choose an agency to brand and promote it. We believe ideas, preparation and research are key to any successful project. We are here to provide intelligent solutions to the design process and development you require.

Quality counts

We believe that the raw materials of any project, the contents; all the components that come to make up the brand or project have to be consistent in quality through aesthetics and ethos across the board.

Create, position, promote

Creating and sustaining trust is what branding is all about and delivering promises is the essence of a brand and what it stands for. A brand isn’t just an exercise in look and feel.

Stand out! Your personality and character should be simple and easily recognisable. In the competitive marketplace you'll need to be different, this can be achieved with a plethora of variables from the design of the product to the audience that you will appeal to.

Once you have established your company ethos and positioning it's time to... Advertise, Advertise, Advertise.

Understanding your end customer

The key is to remember that the customer comes first – understand your customer. How your company and employees understand your brand is equally important, especially in service industries. This is also essential when it comes to promotion and, of course, the whole reason for creating your service or product: the selling!

A quick refresher...

Factors that make up the brand structure:

Product:
What you are selling

Environment:
Where you are selling

Communication:
How do you reach people

Behaviour:
How your product/service performs over time

These should all be considered when creating, promoting and sustaining a brand.