Hi Tec

'Less weight, more performance.' - Advertising for new hi-tec V-Lite shoes. They're really light! Twists on normal scenarios to demonstrate the sports shoe's all important selling point, weight.'The new V-Lite Vento combines our unique V-lite build technology with our latest 4:SYS midsole technology. Serious performance running shoes. They deliver one of the fastest running gaits available. Enjoy your run.'

Lotus Gallery

A number of invites were produced for private views, most being presentation exercises with a complementary colour scheme. The sex show exhibition displayed a number of works by different artists, so a concept was needed. A photographic illustration of a neon sign from the red-light district seemed an appropriate solution. Here is a link to one of the artists who exhibited - www.juliecookphotography.com

Landell Mills

Branding for Landell Mills development consultants who provide research and management services in the natural resource sectors. Today, after more than 30 years of international development work, the company has successfully undertaken over 600 projects in 100 countries. They aim to stimulate self-reliance and sustainability through participatory development that is relevant to the local context.

Futurelab

Futurelab Innovate to educate award - a chance for multimedia/ICT degree students to develop a piece of work to help educate, with the same level of engagement found in commercial games. The idea of the develoment of ideas drives the concept and hand drawn illustration. See more illustration in 720 freesports section. Produced for Qube Design Associates.

PMR

Concept and branding for PMR project management. A Consultancy that specialises in the supply of contract, interim and permanent, Business and IT, Project and Programme management, Business Analysts, Planners and Project Office personnel, to a broad range of markets in the UK. The idea of structure is used for each each sector ie Travel is a feather. Avoiding the usual business shots used in this sector.

Discover

Discover brand developed for Robert Walters global recruitment. Branding, copywriting and photography art direction (shot in Falmouth). Young professionals can travel and earn with RW. Complete campaign with POS and advertising. Small leaflet and pull-off card with worldwide numbers of RW representatives, handy for your wallet! Available in agencies and hostels/hotels.

The Salon

Retail branding influenced by this contemporary salon's retro interior; red and black egg chairs in the waiting room of this London salon. Branding followed through to window graphics, advertising and direct mail concepts. Plus colour-coded voucher gift packs; teenager makeover, bridal package, pamper pack and others. The striking street presence gets more bums on seats!
To see more retail branding, click here

Newham College

Branding and photography direction for Newham college prospectus targeted at 16-19 year olds. A gritty urban aesthetic with cross processed photography driving the piece. Branding follows through to direct mail and advertising. Photography by www.marksimmonsphotography.co.uk